About
Edessa Polzin, PCM
I specialize in helping small businesses and lean organizations identify gaps in their marketing strategy and find opportunities for growth.
01. Strategic Vision
I bring a strategic vision that lets me navigate the complexities of the marketing landscape. I have a knack for analyzing market trends, identifying untapped opportunities, and devising innovative strategies that align with business objectives. With my forward-thinking approach, I can guide your company towards sustainable growth and help you stay ahead of the competition.
02. Servant leadership
My leadership style is characterized by the ability to inspire and motivate teams to achieve exceptional results. I excel in fostering collaboration and building strong relationships across departments, ensuring seamless integration and alignment of marketing efforts. By guiding and empowering individuals, I drive high-performance and create a culture of success within organizations.
03. Data-Driven Decision-Making
By leveraging insights from complex data sets, I can make informed choices and optimize marketing campaigns for maximum impact. I possess a deep understanding of key performance metrics and use data to measure the effectiveness of marketing initiatives, enabling me to allocate resources wisely and drive tangible results.
My Clients
Services
What I Do Best
Market Research and Analysis
Conducting thorough market research and analysis to identify target audience demographics, market trends, and competitors’ strategies.
Brand Strategy and Development
Crafting a comprehensive brand strategy that defines the brand’s positioning, messaging, and visual identity to establish a strong and differentiated presence in the market.
Marketing Operations
Designing and executing data-driven digital marketing campaigns across various channels, such as social media, search engines, and email marketing, to drive brand awareness and customer acquisition.
Content Marketing and Creation
Developing engaging and valuable content, including blog posts, articles, videos, and infographics, to attract and engage the target audience, positioning the brand as an industry thought leader.
strategic partnerships
Providing cross-functional leadership and program management for first-of-its-kind projects to drive revenue growth, expand market reach, and diversify product portfolio by acquiring and cultivating strong relationships with partners.
Small Marketing Team Management
Optimizing the operational efficiency and effectiveness of small marketing teams, streamlining processes, improving collaboration, and maximizing resources to drive better results.
Get In Touch
Madison, WI 53717
hello@edessapolzin.com